Blou Bok
This project is a design exercise I set myself, and the brand is fictitious.
The blou bok (blue buck) was an antelope that was hunted to extinction in the Cape Colony in the 1750s. Three stuffed examples can still be seen in museums. Bock beer is normally brewed in Germany, but any micro brewery could brew it with the right ingredients.
The idea driving the brand is to draw on a rich and interesting history in a novel way. The label carries an illustration of a blou bok as a crest. It is actually a composite of two antelope that still roam the plains of Africa. Illustrated portraits of Queen Victoria and Paul Kruger appear at the bottom. The label makes extensive use of gold foil on a matt blue background.
