Yogi Sip
Packaging for Yogi Sip, the Danone drinking yoghurt. The brand was relaunched in 2010 with a fresh look for the range. The logo and colour palette were updated with softer, more natural colours, and bold use of red gave the packs a strong presence on the shelf.
The packaging has essentially stayed the same for around ten years, even though it was sent into research repeatedly with new packaging proposals. Consumers made it clear that the packaging should not be touched and that it is “loved as is”. Yogi Sip remains one of South Africa’s strongest drinking yoghurt brands.
